Our PPC strategies cover a wide range of approaches, including raising brand awareness on platforms like Google and social media (Facebook and Instagram), to more advanced tactics like targeting high-volume keywords to surpass competitors. Before investing in ads, it is important to study the market and develop a strategy tailored to fit your business. When it comes to PPC ads, you determine the maximum cost per click (CPC) you’re willing to spend on a keyword using a bidding system. Given the competitive nature of the industry, it’s essential to create a distinctive and effective strategy to ensure your business stands out in the market.